Our years of trial and error have lead us to one thing - 95% of your energy should go into the first five seconds of a video.
With attention spans at an all time low the only way to get someone to give you a minute of their valuable time is to hook them immediately. So the idea was to have an intense quick cutting high energy intro to the video, immediately capturing the audiences attention.
The next section was crafted to resonate with the local audience, featuring familiar landmarks like the Capitol Building and Dunkin' Donuts Park. By incorporating recognizable locations, we aimed to deepen viewer connection through familiarity—keeping them engaged with cinematic visuals of places they see every day.
From there, Kerri Lee and our team thought it would be the perfect twist to reveal that the driver behind all the action was Kerri herself. The unexpected reveal adds a fun, empowering "girl power" moment that other women can connect with—blending adrenaline with authenticity.
After weeks of meticulously planning every shot, the Porsche team was incredibly supportive of our creative vision—lending us one of their cars and three of their service team members for the day. Combined with our years of editing and post-production experience, we were able to craft a final product we’re truly proud of.